Steven Gradidge. Hi :)

Posts Tagged ‘Apple

Over the recent years Apple has had a number of record-breaking product releases. The iPod. The iPad. The iPhone. iOS 5. App Store…

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It is a very interesting time indeed. Mobile phones are getting smaller. Hard drives are getting bigger. Budgets are becoming more granular with a firm necessity in ROI. Expectations and requirements are changing to pretty much whatever direction the wind is blowing. It is a tough time to ‘innovate’. With the Internet as the vehicle, technology driving and social media as the worthy passengers, it is a great time to be in the online industry.

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It’s been a fairly busy month for me (and continues to be) with moving house, some major client deadlines and public speaking events. Time has been so hard to come by that in between sleeping and working, I’ve been working. It was going to take something pretty huge to get me to apply the brakes and it was to be the death of Steve Jobs.

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As many of us are aware, more and more video content is being consumed over the Internet airways. Whether it is a hilarious sneezing mammal, a toddlers finger being bitten or to catch up on the very latest scandal to breakout of Hollywood; video content is a valuable part of our online navigation and is becoming a more alluring arena for online advertisers and marketers!

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It’s been very hard to avoid the attention of the Apple iPad. It’s a lovely device (don’t stop reading yet, this isn’t another fanboy piece!) that brings a plethora of portable practicality. Blackberry has just announced their ‘Playbook’ tablet device which they state is targeted towards ‘busy working people’. The irony of Blackberry still fails to shock me. Samsung have their Galaxy Tab, Amazon have their Kindle and the likes of Acer, Toshiba, HP and others are expected to follow suit with their handhelds soon. Increasing volumes of mobile surfing are fostering a thirst for such devices. Though smartphones offer us a lot of Internet usability, a demand for uncompromised, desktop-like web surfing on the move is there! A place where the smartphone fails to deliver. I’ll refer to it as the ‘mobtop’ platform.

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