Steven Gradidge. Maison Of Luddited Cool :)

Posts Tagged ‘Facebook

As of late SG’s blog has become quite a rant rag, but there are certain stories that need highlighting, that need commenting on and dare I say it, they need fucking ridiculing. I just so happened came across a belter the other day: ‘Man demoted from managerial position following his opposition to gay marriage’. SG was intrigued by the hook line and read on…

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I was one of the earliest adopters of Pinterest. I was sent an invite by a friend a number of months ago when they were rolling out the service via public beta. I remember I was genuinely excited about getting an invite because I love trying out new services that look to fill a void or niche market (Cool Story Bro…). Does Pinterest do that?

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A number of stories in The Telegraph this morning support the title’s sentiment. Facebook is now worth £1 billion to the UK economy and YouTube now receives 60 hours of uploads per minute. So yes, social media is here to stay. So what does this mean to you, me and the companies that choose to operate within the social landscape?

To keep it short and simple (KISS): Behave yourself. Be aware. Be educated. Be safe(r).

The more reliant we become on the communicative prowess of social networks, we must comprehend the restrictions they behold offline. For instance, a true ‘Facebook friend’ will not be there to offer a shoulder to cry on when your boyfriend dumps you. A true ‘friend’ will be. When you need a lift to the airport because Southern Rail are so terribly shocking to get you there on time your true ‘friend’ will be there, whilst your Facebook friend is busy poking you. This is just one side of the spur-like social media sword.

The crux of fix I believe is to get a far tighter grasp on managing our identity online. Not identities, not our aliases. Not even our ‘online identity’ but our identity. As much as I hate the thought of it, a day will come when using an alias online will be as uncouth as pissing on your MD in front of a client. With SOPA (for now) going quiet, you can see what the authorities are looking to do so be careful now.

So if you want to maintain an all-free-all-open Facebook profile that is completely downloadable by a hacker in a world of increasing digital identity theft, you only have yourself to blame. Or if you are grilled in a future job interview over a rather seedy image of you and that girl you can’t remember from that trip to that island you can’t recall, you should have taken the 60 seconds it takes to secure your Facebook account. There are alternative solutions here of course but this isn’t the time or the place ;-)

Some things should never be done and some things should never be caught on camera. Sadly the growth of mobile phones and point-and-shoot camera’s have grown far quicker than our ability to compromise what is being uploaded online. People are being burnt. Businesses are being burnt. Don’t follow

I haven’t necessarily given any examples on how to be safer online and I haven’t once thought obliged to. I have found this post one of the easiest to write for a long time because it is something I feel so passionately about and a concern I see exampled several times a day (even by my friends!) If you don’t know how to secure your Facebook profile doesn’t this show a lack of communication on Facebook’s part? Oh the irony…

Happy and safe browsing people! x

I, like many millions around the world, am fearful of the proposed SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act) laws being passed. In spite of my fear it appears many are oblivious to the destruction it poses to the Internet.

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Many businesses will claim to have a ‘social strategy’ of some sort. They might be tweeting, seeding the occasional Facebook Page update or writing the odd off-the-cuff blog post (*cough*) and this is about as far as their strategy goes.

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What exactly is social media? If Facebook, Twitter, YouTube and the like? Or is it the way online media is propagated? A mixed of both as well as others I think most will agree. I have spoken before about how life has always been social. Business continues to become more so with the proliferation of services such as LinkedIn but at the end of the day, social media being new is a false claim.

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Three days ago (Monday 7th November) Google announced the arrival of Google+ Pages for brands. After having a couple of days to play around with the platform. I’m both pleasantly surprised and bitterly disappointed with the features.

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How often do you see ‘social media expert’ in peoples LinkedIn profiles and Twitter Bio’s? A term so loosely thrown around in the social sphere that it holds about as much weight as rocking horse droppings. Apparently close to 16,000 people claimed to experts of the social media variety in 2009 and that number has more than likely increased to six figures by now. As social media becomes ever more embedded into business as it is to drink coffee in the morning and groan about Outlook (simultaneously), the term ‘social media expert’ will start to lose its perceived value or more likely be rejected altogether. Until then, lets look at what we should do in the mean time.

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Speaking at the MacTaggart Lecture at the Edinburgh International Television Festival, Google Chief Eric Schmidt has said education in Britain is holding back the country’s chances of success in the digital economy and I am finding it very difficult to disagree with him.

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It has been quite a week for social media for a variety of reasons and working for a social media agency gives me the opportunity to look at what is going on within the social sphere.

On Monday, social media sparked into life and proved its political might by the outrage that ensued following on from the NOTW phone hacking allegations. Now we know that plenty of social media storms come and go with very little impact to organisation/ individual. Dare I say it; that is the point. We can have a moan about the hot topic of the moment and once it gets cold and boring, we move on to the next thing.

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