Steven Gradidge. Hi :)

The Tales Of Twitter – The Numbers To Its Success

Posted on: February 27, 2011

Following on from last weeks popular piece highlighting the numbers behind Facebook’s rise to prominence/dominance, I returned in earnest to my desk to look at its neighbours/competitors ‘numbers’; in this instance, Twitter! Expect to find a number of interesting usage reports and statistics (though considerably more humble than Facebook’s!) and please, once again enjoy and comment with any reactions and thoughts.

  • Twitter was launched 15th July, 2006
  • 175 employees
  • Jack Dorsey, Chairman of the service envisioned it as an SMS-based social network, hence the 140 character limit.
  • “just setting up my twttr.” The first ever tweet.
  • Twitter.com is the 7th most visited site in the US.
  • An estimated 53 million tweets are sent a day.
  • In February 2009, Twitter had a growth of over 1300%.
  • Over 190 million active monthly users.
  • Approximately 61% of tweets are in English.
  • 0.5% of tweets appear to come geo-tagged.
  • 81% of Twitter users are following less than 100 people.
  • Almost ¼ (24%) of Twitter users have 0 followers.
  • 640 tweets per second.
  • U.S., Japan, Brazil, Indonesia and the UK (respectively) are the biggest Twitter users.
  • 60% of Twitter use is via a mobile browser.
  • The Twitter search engine gets 600 million queries a day.
  • There are approximately 70,000 applications currently using the Twitter API.
  • Upon the death of Michael Jackson (as did a lot of websites), Twitter crashed with peak time message volumes seeing 5,000 messages a minute being dedicated to the artist. This was 15% of ALL Twitter traffic.
  • During the Iranian elections, 5% of twitter traffic was election related.
  • Thursday and Friday are the most active days on Twitter, each accounting for 16% of total tweets.
  • 10-11pm is the most active hour on Twitter, accounting for between 4-8% of the tweets in an average day.
  • 41% of Twitter users have not tweeted since they created their account.
  • 20% of Twitter users have tweeted 10 times or more.
  • The highest level of spam was almost 11% in August 2009. It currently stands at about 4%.
  • 55% of the Twitter population are female.
  • The majority of tweeters earn over $100k (30% in total).
  • Lady GaGa is the most popular person on Twitter with more than 6,443,000 followers.
  • 50 Cent’s Dog (@OprahTheDog) has a rather large follower base with over 7,000 followers!

Resources Used:

Mashable, PEW, Nielsen, IWS.com, AdMob, Guardian, Wikipedia, The Drum, New York Times, Alexa, Wiki, Tech Crunch,

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