Steven Gradidge. Hi :)

If You Do Not Agree – KISS IT

Posted on: April 21, 2011

I understand that my posts can sometimes come across as quite cynical and oppressive. Sorry. Ask those in the office and you’ll discover that in reality you’ll be hard pushed to stop me smiling πŸ™‚ Look at my avatar for instance I’m holding a teddy, at 24 and not intoxicated. KISS is a favourite acronym of mine: KEEP IT SIMPLE STUPID.


I think this is a noble concept because it’s incredibly easy to complicate something that doesn’t need to be. With this in mind, I began to think of online/offline friendships. I asked myself: What do relationships fundamentally come down to?

I explained to a colleague that in my opinion, ‘a relationship is based upon what two parties can get out of it and at the end of the day, for a relationship to flourish, each party will benefit from what the other brings to it. I was hastily called a cynical jerk with a negative outlook on friendship. Rubbish.

Marketers are now told to engage audiences and create relationships, as opposed to sales, leads and conversions. We’re now meant to harbour conversations, instigate conversation and most important, empathise with our client base. Don’t be so naive to think that businesses who invest in Social Media don’t expect to see a north facing conversion chart. Likewise, Social Media hasn’t invented empathy. With or without Facebook, we should empathise with our customers.

When you like a Facebook page or follow someone new on Twitter you have decided that you will gain from it (e.g. News, competitions, product/service updates). You might decide to extend and ‘share’ your relationship with other friends because as you do, others might benefit from a connection.

Any of you who disagree can KISS it πŸ˜‰ Is this being cynical? Is cynical a word attached to Social Media? Should it be? Let me know your thoughts




1 Response to "If You Do Not Agree – KISS IT"

[…] keep it short and simple (KISS): Behave yourself. Be aware. Be educated. Be […]

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