Steven Gradidge. Hi :)

SEO Project: The Processes, The Joys, The Cries

Posted on: November 17, 2011

I work in the beautiful world of SEO services and as such, I am lucky to work with clients that operate in an array of different industries. Garages doors, private tuition, b2b directory services, voip telephone systems, holiday packages and more. I am learning something new (and quite often to an acquired taste) every single day.

One project in particular that continues to hold my attention and on-going desire to succeed is that of a consulting company. Before the project had started it was quite safe to assume that I knew ‘sweet fa’ about the consulting industry but through months of hard work (14 months and still going) I am now pretty clued up on the various consulting colloquialisms.

 

…and many more! Phew.

Get me 😉 Deep immersion was the only way to get to grips with what was at one point just a list of foreign sounding and intimidating acronyms. It was up to me to make these concepts MY bitch! Visit the links to find out more or check out this vid:

So, this was my journey:

Step 1:

As with any SEO project it was important to get an understanding of the clients needs, requirements and expectations. As was the case in this instance, this became the most important stage in the project as it laid the foundations and context for future understanding of the project.

It was a timely exercise involving many meetings, emails and conference calls in agreeing practices and milestones but worth every single second. An interesting stage indeed. A stage that is very much an on-going process throughout the project. Always learning, always improving.

Then it was time to really start working!

Step 2:

After we took a client brief it was then time for keyword research. Another timely process in discovering key industry related keyphrases. We would start to understand how to use them as guides to create the on-page optimised content.

The various keyword tools out there can only do so much when dealing with such a niche industry. I got plenty of guidance from the client and plenty from the keyword tools but then it was time to look at those who were doing something right. Time for competitor research.

Step 3:

Competitor analysis is an interesting stage during any project. It can often prove educational for both client and agency. Keywords you hadn’t yet discovered (agency). Keywords not yet considered (client). Generally the client knows (or likes to think they know) what their ‘target’ keywords are. Of course of the Google SERP’s are the place to know for sure as this is where the eventual mud slinging takes place.

Like any other form of competitor analysis it helps to consolidate all your work up to that point. Fortunately the project was on course and in good shape. The short-tail and long-tail keywords had been nailed and I knew which websites we were going to challenging with for positions.

Step 4:

I’m no amazing writer so I took a sidestep at the point of content creation. Acting as overall account manager at this point, I was able to advise to the content team what keywords to include while managing the rapport with the client.

While I took one hand off the pump I had the opportunity to plan for the final stage of the project and probably the most fulfilling; implementation. This involved not only getting down and dirty with the clients CMS and internal approval team but also liaising with the client’s external development agency.

The page data was ready. The content was ready. The new page designs were complete. Time to upload 🙂

I shed a tear. It’s incredibly fulfilling seeing your work. In a spreadsheet document it has a perceived value of importance. On a website the perceived importance transitions into a whole new value of worth. No longer does it just hold a capital to the client, but to Google. The world!

Summary

As any SEO consultant knows, your work is never done and as such, neither is mine. I continue to wrangle the reigns but loving every opportunity to learn and deliver the return promised to the client. We’re not there yet, but as Steve Jobs so righteously said, ‘the journey is the reward.’

Much love. x

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