Steven Gradidge. Hi :)

Archive for the ‘Advice’ Category

I have been doing a fair bit of lecturing and training recently. Fulfilling, but oh so tiring. The fruits of learning have also not been waste on SG, as I continue to fine tune the balance of leading my team for client social media dominance and building my public training influence. 

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Hi everyone.

Here are the slides from today’s talk:

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There are few things more important in business than establishing a rapport with your client or customer. Discussion and contact very often begin through email, but the first face-to-face meeting is the important one. The big one.

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Here are the slides from Tuesday’s session 🙂 I hope they help…

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Hello everyone. Please take a look at yesterdays slides from my talk at the Mercure Hotel, Brighton.

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The amazing power of the Internet has the possibility of not only quenching our thirst for knowledge regarding a particular subject but it can fester an obsession so intrinsically embedded into your Internet usage that your ‘quench’ soon becomes about as replenished as Ghandi’s flipflop. In other words, Your thirst gets worse. I’ll go on…

The more you learn. The more you want.

However what you know isn’t the label of value. The real benchmark is how someone else values what you know, or what you do because of what you know. Knowledge certainly is king and trumps all and this is why. If you think of something you have recently done and in hindsight, regretted. If you have had known now what you now know, would you have done the same? This may be an obvious answer to an obvious question but it serves as a fundamental message: if we know more, we are worth more.

The value of worth is a contentious concept. Like beauty, it is very much in the eye of the beholder. Or better still, the wallet. An issue arises when one’s value of knowledge is higher than the ‘beholder’.

Knowledge isn’t typically exchangeable, but infinitely shareable. Funnily enough this doesn’t make it any less valuable. With this in mind, its imperative to know more wouldn’t you say?

A number of stories in The Telegraph this morning support the title’s sentiment. Facebook is now worth £1 billion to the UK economy and YouTube now receives 60 hours of uploads per minute. So yes, social media is here to stay. So what does this mean to you, me and the companies that choose to operate within the social landscape?

To keep it short and simple (KISS): Behave yourself. Be aware. Be educated. Be safe(r).

The more reliant we become on the communicative prowess of social networks, we must comprehend the restrictions they behold offline. For instance, a true ‘Facebook friend’ will not be there to offer a shoulder to cry on when your boyfriend dumps you. A true ‘friend’ will be. When you need a lift to the airport because Southern Rail are so terribly shocking to get you there on time your true ‘friend’ will be there, whilst your Facebook friend is busy poking you. This is just one side of the spur-like social media sword.

The crux of fix I believe is to get a far tighter grasp on managing our identity online. Not identities, not our aliases. Not even our ‘online identity’ but our identity. As much as I hate the thought of it, a day will come when using an alias online will be as uncouth as pissing on your MD in front of a client. With SOPA (for now) going quiet, you can see what the authorities are looking to do so be careful now.

So if you want to maintain an all-free-all-open Facebook profile that is completely downloadable by a hacker in a world of increasing digital identity theft, you only have yourself to blame. Or if you are grilled in a future job interview over a rather seedy image of you and that girl you can’t remember from that trip to that island you can’t recall, you should have taken the 60 seconds it takes to secure your Facebook account. There are alternative solutions here of course but this isn’t the time or the place 😉

Some things should never be done and some things should never be caught on camera. Sadly the growth of mobile phones and point-and-shoot camera’s have grown far quicker than our ability to compromise what is being uploaded online. People are being burnt. Businesses are being burnt. Don’t follow

I haven’t necessarily given any examples on how to be safer online and I haven’t once thought obliged to. I have found this post one of the easiest to write for a long time because it is something I feel so passionately about and a concern I see exampled several times a day (even by my friends!) If you don’t know how to secure your Facebook profile doesn’t this show a lack of communication on Facebook’s part? Oh the irony…

Happy and safe browsing people! x