Steven Gradidge. Hi :)

Archive for the ‘Google’ Category

Are Google in need of some link building services?

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It is a very interesting time indeed. Mobile phones are getting smaller. Hard drives are getting bigger. Budgets are becoming more granular with a firm necessity in ROI. Expectations and requirements are changing to pretty much whatever direction the wind is blowing. It is a tough time to ‘innovate’. With the Internet as the vehicle, technology driving and social media as the worthy passengers, it is a great time to be in the online industry.

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Three days ago (Monday 7th November) Google announced the arrival of Google+ Pages for brands. After having a couple of days to play around with the platform. I’m both pleasantly surprised and bitterly disappointed with the features.

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Speaking at the MacTaggart Lecture at the Edinburgh International Television Festival, Google Chief Eric Schmidt has said education in Britain is holding back the country’s chances of success in the digital economy and I am finding it very difficult to disagree with him.

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It has been quite a week for social media for a variety of reasons and working for a social media agency gives me the opportunity to look at what is going on within the social sphere.

On Monday, social media sparked into life and proved its political might by the outrage that ensued following on from the NOTW phone hacking allegations. Now we know that plenty of social media storms come and go with very little impact to organisation/ individual. Dare I say it; that is the point. We can have a moan about the hot topic of the moment and once it gets cold and boring, we move on to the next thing.

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As expected, Google has replied to the Facebook ‘Like’ with its own little Social likey thingy. The ‘+1’.

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As many of us are aware, more and more video content is being consumed over the Internet airways. Whether it is a hilarious sneezing mammal, a toddlers finger being bitten or to catch up on the very latest scandal to breakout of Hollywood; video content is a valuable part of our online navigation and is becoming a more alluring arena for online advertisers and marketers!

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