Steven Gradidge. Hi :)

Archive for the ‘Marketing’ Category

Hi everyone.

Here are the slides from today’s talk:

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Many businesses will claim to have a ‘social strategy’ of some sort. They might be tweeting, seeding the occasional Facebook Page update or writing the odd off-the-cuff blog post (*cough*) and this is about as far as their strategy goes.

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Presentation made by me 🙂 Here


It has been a month since I moved into my new house and for those who have had to endure the same torrid experience will know that it is by no exaggeration, a living nightmare! At first everything feels strange and unnatural as though you don’t belong in the place you have most likely just put a small fortune deposit down for. For the first few weeks I kept reminding myself: ‘I will make this home’.

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I understand that my posts can sometimes come across as quite cynical and oppressive. Sorry. Ask those in the office and you’ll discover that in reality you’ll be hard pushed to stop me smiling 🙂 Look at my avatar for instance I’m holding a teddy, at 24 and not intoxicated. KISS is a favourite acronym of mine: KEEP IT SIMPLE STUPID.

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As the likes of LivingSocial and Groupon go from strength to strength, what does this mean for local merchants and service providers in the long run? Social buying groups have hit the net (and our inboxes it seems) like a David Haye right hook so lets take a little look at them.

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Google’s ‘Priority Inbox’ feature has just been given the all high and mighty approval for mass consumption but what exactly is it, how does it work and what potential impacts does it endeavour to have?

Priority Inbox is a new way of taking control of your Gmail account. It attempts to automatically identify your important incoming messages and separates them out from everything else. Google servers look at several types of information to identify the ‘important stuff’, including who you email and chat with most, how often you email these people and which keywords appear most frequently in the emails that you read. Read the rest of this entry »