Steven Gradidge. Hi :)

Archive for the ‘Social Media News’ Category

It is a vital element of any marketing campaign to consider the potential rebuff of the community. This is also known as social media crisis management. A term businesses and organisations are familiar with. Yet with the exception of world-renowned artists, actors and celebrities, social media crisis is rarely mentioned in the context of an individual. And why would it be?

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As the title suggests, I implore you to go to Japan. This is of course coming from a man that hasn’t yet visited. I’ll explain…

Spring just gone I was meant to travel to Japanand go on a three week jolly over the royal wedding period. I had been planning it for five months, saving for six. Tokyo, Yokohama, Hakone and Kyota were all on the agenda but sadly a week before I was due to board the plane; Japan endured the worst natural disaster in its history. The 2011 Tsunami devastated a nation that still to this day continues to struggle against what happened almost eight months ago. The Tsunami consequently had huge implications on the proud nation. Foreign tourists travelling to Japan fell more than 50% year-on-year during the three months after the March 11 Fukushima nuclear plant meltdown. Clearly something needs to be done.

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In preparation and anticipation for the iOS 5 launch tomorrow, I thought I’d bite the £20.99 bullet and upgrade to OSX Lion on my iMac. Going by the current download speed I thought I’d made constructive use of my time and write about my the experience of my first professional public talk that took place last week.

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As part of my daily news digestion I came across an amazing story of how a Canadian radio station is holding a competition offering the chance to WIN A BABY. Yes, in what has been deemed as ‘unethical’ and ‘insulting’, Ottawa based 89.9FM station has promised to pay for 3 x $35,000 treatments of IVF treatment. Not a cute lickle bubba in a nappy afterall.

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Speaking at the MacTaggart Lecture at the Edinburgh International Television Festival, Google Chief Eric Schmidt has said education in Britain is holding back the country’s chances of success in the digital economy and I am finding it very difficult to disagree with him.

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This was a subject I just couldn’t avoid writing about so the moment I had 30 minutes (on a train would you believe) I gave it a bash. My girlfriend lives perilously close to Ealing, I have friends that live in Camden, Croydon and Enfield so it holds personal salience and particular grievance. I am a proud Englishman and to have such disgusting images ofEngland distributed worldwide embarrasses me to the point where I am close to yakking into my Starbucks mug.

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It has been quite a week for social media for a variety of reasons and working for a social media agency gives me the opportunity to look at what is going on within the social sphere.

On Monday, social media sparked into life and proved its political might by the outrage that ensued following on from the NOTW phone hacking allegations. Now we know that plenty of social media storms come and go with very little impact to organisation/ individual. Dare I say it; that is the point. We can have a moan about the hot topic of the moment and once it gets cold and boring, we move on to the next thing.

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