Steven Gradidge. Hi :)

Archive for the ‘Social Media’ Category

Three days ago (Monday 7th November) Google announced the arrival of Google+ Pages for brands. After having a couple of days to play around with the platform. I’m both pleasantly surprised and bitterly disappointed with the features.

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It has been a month since I moved into my new house and for those who have had to endure the same torrid experience will know that it is by no exaggeration, a living nightmare! At first everything feels strange and unnatural as though you don’t belong in the place you have most likely just put a small fortune deposit down for. For the first few weeks I kept reminding myself: ‘I will make this home’.

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How often do you see ‘social media expert’ in peoples LinkedIn profiles and Twitter Bio’s? A term so loosely thrown around in the social sphere that it holds about as much weight as rocking horse droppings. Apparently close to 16,000 people claimed to experts of the social media variety in 2009 and that number has more than likely increased to six figures by now. As social media becomes ever more embedded into business as it is to drink coffee in the morning and groan about Outlook (simultaneously), the term ‘social media expert’ will start to lose its perceived value or more likely be rejected altogether. Until then, lets look at what we should do in the mean time.

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This isn’t just a normal top tips to succeeding in social media. I tend to stray away from writing that kind of bullshit. Instead I thought I would write some genuine advice points that I thought anyone that dabbles in social media would find relevant and of useful.

With help of some very steep learning curves, I have come to find that social media is not always easy and it can get messy at times…

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Speaking at the MacTaggart Lecture at the Edinburgh International Television Festival, Google Chief Eric Schmidt has said education in Britain is holding back the country’s chances of success in the digital economy and I am finding it very difficult to disagree with him.

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This was a subject I just couldn’t avoid writing about so the moment I had 30 minutes (on a train would you believe) I gave it a bash. My girlfriend lives perilously close to Ealing, I have friends that live in Camden, Croydon and Enfield so it holds personal salience and particular grievance. I am a proud Englishman and to have such disgusting images ofEngland distributed worldwide embarrasses me to the point where I am close to yakking into my Starbucks mug.

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It has been quite a week for social media for a variety of reasons and working for a social media agency gives me the opportunity to look at what is going on within the social sphere.

On Monday, social media sparked into life and proved its political might by the outrage that ensued following on from the NOTW phone hacking allegations. Now we know that plenty of social media storms come and go with very little impact to organisation/ individual. Dare I say it; that is the point. We can have a moan about the hot topic of the moment and once it gets cold and boring, we move on to the next thing.

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