Steven Gradidge. Hi :)

Archive for the ‘Twitter’ Category

It is a vital element of any marketing campaign to consider the potential rebuff of the community. This is also known as social media crisis management. A term businesses and organisations are familiar with. Yet with the exception of world-renowned artists, actors and celebrities, social media crisis is rarely mentioned in the context of an individual. And why would it be?

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Many businesses will claim to have a ‘social strategy’ of some sort. They might be tweeting, seeding the occasional Facebook Page update or writing the odd off-the-cuff blog post (*cough*) and this is about as far as their strategy goes.

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Please excuse my French but for those that don’t know, if one was to be looking for the definition of an English person this link may prove how easy it is to game the Google SERP.

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What exactly is social media? If Facebook, Twitter, YouTube and the like? Or is it the way online media is propagated? A mixed of both as well as others I think most will agree. I have spoken before about how life has always been social. Business continues to become more so with the proliferation of services such as LinkedIn but at the end of the day, social media being new is a false claim.

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Three days ago (Monday 7th November) Google announced the arrival of Google+ Pages for brands. After having a couple of days to play around with the platform. I’m both pleasantly surprised and bitterly disappointed with the features.

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How often do you see ‘social media expert’ in peoples LinkedIn profiles and Twitter Bio’s? A term so loosely thrown around in the social sphere that it holds about as much weight as rocking horse droppings. Apparently close to 16,000 people claimed to experts of the social media variety in 2009 and that number has more than likely increased to six figures by now. As social media becomes ever more embedded into business as it is to drink coffee in the morning and groan about Outlook (simultaneously), the term ‘social media expert’ will start to lose its perceived value or more likely be rejected altogether. Until then, lets look at what we should do in the mean time.

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As part of my daily news digestion I came across an amazing story of how a Canadian radio station is holding a competition offering the chance to WIN A BABY. Yes, in what has been deemed as ‘unethical’ and ‘insulting’, Ottawa based 89.9FM station has promised to pay for 3 x $35,000 treatments of IVF treatment. Not a cute lickle bubba in a nappy afterall.

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