Steven Gradidge. Hi :)

Posts Tagged ‘Facebook

It has been quite a week for social media for a variety of reasons and working for a social media agency gives me the opportunity to look at what is going on within the social sphere.

On Monday, social media sparked into life and proved its political might by the outrage that ensued following on from the NOTW phone hacking allegations. Now we know that plenty of social media storms come and go with very little impact to organisation/ individual. Dare I say it; that is the point. We can have a moan about the hot topic of the moment and once it gets cold and boring, we move on to the next thing.

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For the mainstream media, Facebook has often been the target in the scope. Remember the outcries of privacy despair that ensued the rollout of Beacon? Facebook seemingly monopolised all privacy concerns because it had not only monopolised online conversation, but social data collection too. Have Facebook users learnt anything? Have Facebook? The latter seemingly so but the former; heck no! It still shocks me to see what people upload to their (open, unguarded, open to the public) profiles. Date of births, full postal code addresses, telephone numbers and other personal and identifiable information are a common site.

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As many of us are aware, more and more video content is being consumed over the Internet airways. Whether it is a hilarious sneezing mammal, a toddlers finger being bitten or to catch up on the very latest scandal to breakout of Hollywood; video content is a valuable part of our online navigation and is becoming a more alluring arena for online advertisers and marketers!

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To put the post into perspective firstly I’d like to give you a quick snapshot of why a particular story took my interest.

I’ve just recently graduated with a degree in Media, Practice and Theory. During those three years, I experienced first hand the dizzying pace of Facebook’s growth as an information sharing and communication tool. Read the rest of this entry »

I have noticed recently I have been getting a healthy growth in followers on Twitter. My following numbers are still very low and rather easy to keep track of. I get an email update informing me of when someone else has decided to indulge in my ‘indulgement’ and narcissism. It’s easy to manage. All good! As part of my usual 9 to 5 duties, it is my responsibility to update White Hat Media’s Facebook page and Twitter account. It’s a nice job to do as I get to source down lots of interesting news that the people following will find of interest. BUT, and this is where my rant starts;

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Some of the statistics divulged by Google last week surrounding the release of Instant Search really helped to put the system into context. Usage reports and stats can be equally mind numbing as they can be shocking and exciting so I set off to find a barrel load of usage statistics that would really slam home the importance and size of the behemoth that is, Facebook!

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Facebook’s advertising capital was previously held in being able to target who, what and when. The latest weapon in its artillery is: where! Now the world’s largest social network with over 500 million users has recently announced its new geo-location service, Places. The announcement of Places is starting to cause a bit of a stir in the circles of marketing and advertising. Facebook’s geo-locations service allows users to see where friends are and share location details in real time. Many believe it to be a long overdue feature. Popular social networking services such as Twitter, Foursquare and Gowalla are already offering location based services (LBS) through a variety of portals and platforms.

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