Steven Gradidge. Hi :)

Posts Tagged ‘Twitter

Speaking at the MacTaggart Lecture at the Edinburgh International Television Festival, Google Chief Eric Schmidt has said education in Britain is holding back the country’s chances of success in the digital economy and I am finding it very difficult to disagree with him.

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It has been quite a week for social media for a variety of reasons and working for a social media agency gives me the opportunity to look at what is going on within the social sphere.

On Monday, social media sparked into life and proved its political might by the outrage that ensued following on from the NOTW phone hacking allegations. Now we know that plenty of social media storms come and go with very little impact to organisation/ individual. Dare I say it; that is the point. We can have a moan about the hot topic of the moment and once it gets cold and boring, we move on to the next thing.

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To put the post into perspective firstly I’d like to give you a quick snapshot of why a particular story took my interest.

I’ve just recently graduated with a degree in Media, Practice and Theory. During those three years, I experienced first hand the dizzying pace of Facebook’s growth as an information sharing and communication tool. Read the rest of this entry »

I have noticed recently I have been getting a healthy growth in followers on Twitter. My following numbers are still very low and rather easy to keep track of. I get an email update informing me of when someone else has decided to indulge in my ‘indulgement’ and narcissism. It’s easy to manage. All good! As part of my usual 9 to 5 duties, it is my responsibility to update White Hat Media’s Facebook page and Twitter account. It’s a nice job to do as I get to source down lots of interesting news that the people following will find of interest. BUT, and this is where my rant starts;

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Following on from last weeks popular piece highlighting the numbers behind Facebook’s rise to prominence/dominance, I returned in earnest to my desk to look at its neighbours/competitors ‘numbers’; in this instance, Twitter! Expect to find a number of interesting usage reports and statistics (though considerably more humble than Facebook’s!) and please, once again enjoy and comment with any reactions and thoughts.

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Facebook’s advertising capital was previously held in being able to target who, what and when. The latest weapon in its artillery is: where! Now the world’s largest social network with over 500 million users has recently announced its new geo-location service, Places. The announcement of Places is starting to cause a bit of a stir in the circles of marketing and advertising. Facebook’s geo-locations service allows users to see where friends are and share location details in real time. Many believe it to be a long overdue feature. Popular social networking services such as Twitter, Foursquare and Gowalla are already offering location based services (LBS) through a variety of portals and platforms.

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Google’s ‘Priority Inbox’ feature has just been given the all high and mighty approval for mass consumption but what exactly is it, how does it work and what potential impacts does it endeavour to have?

Priority Inbox is a new way of taking control of your Gmail account. It attempts to automatically identify your important incoming messages and separates them out from everything else. Google servers look at several types of information to identify the ‘important stuff’, including who you email and chat with most, how often you email these people and which keywords appear most frequently in the emails that you read. Read the rest of this entry »